Description

We are in search of a Marketing Manager to join our team in the manufacturing industry, based in Atlanta, Georgia. This role plays a vital part in promoting our brand, product introductions, and enhancements in the North American market. The Marketing Manager will be primarily focused on dealers and products, acting as a liaison between the dealer network, the product team, and the field team. Apply today for immediate consideration!

Responsibilities:

• Ensure appropriate branding at dealerships

• Support and manage local dealer and trade show events

• Attend regional association meetings as a representative of our brand

• Function as the Voice of the Channel and Voice of the Customer, providing support and arranging for customer visits to dealer sites

• Manage the Dealer Review Board process

• Facilitate dealer onboarding and training processes

• Compile and support the Annual Operating Plan & Long Range Plan for the region

• Initiate, manage, monitor, and evaluate sales campaigns and promotions

• Manage the demonstration fleet and follow up reporting

• Support local aftermarket events and meetings

• Understand and leverage the distribution model via dealers (B2B)

• Exhibit good business acumen, with a solutions-oriented approach

• Manage budget effectively

• Maintain open communication, analytical thinking, and well-organized fact-based decision-making skills

• Demonstrate success in positioning and launching differentiated products

• Utilize excellent written and verbal communication skills

• Influence and work collaboratively with sales, marketing, and Product Management teams

• Carry out market research methodologies and execution

• Execute and manage launch plans

• Participate in the creation of marketing plans.

Requirements • Proven experience in a marketing manager role within the transport industry.

• Demonstrated ability in managing B2B marketing initiatives.

• Strong understanding and experience in working with dealers in the transport industry.

• Excellent verbal and written communication skills.

• Ability to lead and manage a team effectively.

• Proficiency in using marketing software and online applications.

• Strong analytical skills and data-driven thinking.

• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Ability to develop and implement effective marketing strategies.

• Strong interpersonal skills to effectively collaborate with internal teams and external partners.

• Bachelor’s degree in Marketing, Business, or related field.

• Ability to multitask and meet deadlines in a fast-paced environment.

• Strong project management skills.

• Knowledge of transport industry regulations and guidelines. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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